Answer

Which of the following is considered an advantage of decreasing a product’s quality

a. It gives manufacturers greater ability to raise prices for the product.
b. It allows manufacturers to appeal to target markets unable to afford the original product.
c. It motivates customers to replace worn out products.
d. It enhances the ease of coordinating promotion from market to market.


ANSWER: bReducing a product’s quality may let the manufacturer lower the price and appeal to target markets unable to afford the original product. Conversely, increasing quality can help the firm compete with rival firms.