A) design the marketing message
B) determine the marketing budget
C) evaluate the components of the promotion
D) identify the target market
E) implement the promotional mix
BExplanation: B) The steps in a promotional campaign, in order, are 1 ) to identify the target market, 2 ) to determine marketing objectives, 3 ) to determine the budget, 4 ) to design the message, 5 ) to implement the promotional mix, and 6 ) to evaluate and adjust as needed. Therefore, once goals are set when the marketing objective is defined, the budget will be determined.