Answer

After a marketing objective is defined, what is the next step marketers should take

A) design the marketing message
B) determine the marketing budget
C) evaluate the components of the promotion
D) identify the target market
E) implement the promotional mix


BExplanation: B) The steps in a promotional campaign, in order, are 1 ) to identify the target market, 2 ) to determine marketing objectives, 3 ) to determine the budget, 4 ) to design the message, 5 ) to implement the promotional mix, and 6 ) to evaluate and adjust as needed. Therefore, once goals are set when the marketing objective is defined, the budget will be determined.