Answer

A bundled price is preferable when-

a. different customers have different needs.
b. firms customize services for each individual customer.
c. consumers dislike having to pay extra for every part of a service.
d. firms want to charge for their supplementary services separately.


ANSWER: cA bundled service is preferable when consumers dislike having to pay extra for every part of a service. For example, paying extra for baggage or food on an airplane.